Pledge to make a difference, together.
MediaSmarts is a Canadian non-profit organization that has been pioneering the development of media literacy programs since its incorporation in 1996. Members of our team have backgrounds in education, journalism, mass communications, and cultural policy. We promote media and Internet education by producing online programs and resources, working in partnership with Canadian and international organizations, and speaking to audiences across Canada and around the world.
MediaSmarts' work is based on the belief that to be functionally literate in the world today – to be able to "read" the messages that inform, entertain and sell to us daily – young people need critical thinking skills.
MediaSmarts focuses its efforts on equipping adults with information and tools to help young people to understand how the media work, how the media may affect their lifestyle choices and the extent to which they, as consumers and citizens, are being well informed.
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